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The Lego Group unveiled its new SMART Play bricks at CES. The building blocks are paired with Lego SMART Tags and Lego SMART Minifigures to add sound effects as they're being played with. Read more: https://www.usatoday.com/story/tech/2026/01/06/what-is-lego-smart-brick-how-buy/88043597007/?utm_campaign=trueanthem&utm_medium=social&utm_source ...

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Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. | LEGO

As we launch into the future of LEGO® play, let’s not forget the history that got us where we are. The LEGO SMART Brick is here. | LEGO

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