A "psychographic profile" consists of a relatively complete profile of a person or group's psychographic make-up. These profiles are used in market segmentation as well as in advertising.

Jul 15, 2025 · A psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group. It's a collection of consumer values and behaviors that tell you who would be …

Nov 4, 2023 · Psychographic segmentation allows companies to delve deep into the psychological attributes of their customers. This means understanding not just what a customer or prospect might …

Feb 27, 2024 · Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and …

Psychographic segmentation is important here because it allows you to gain a better understanding of your audience. A more thorough understanding means more personalized messaging, and more …

May 1, 2023 · With psychographic data, it’s much easier to design landing pages for key personas. When you’re creating messages and designs for a specific person, you’re doing less guesswork than …

plural in form but singular or plural in construction : market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears) also : variables or …

Apr 1, 2024 · We'll explore the most well-established psychographic definition and methodologies and how you can use them to refine branding strategies and new product development.

Dec 1, 2025 · Psychographic segmentation involves dividing your audience based on psychological characteristics that influence their consumption patterns. This includes values, personality traits, …

Understanding your customer in psychographic terms isn't just about personalization and segmentation — it's about getting inside your customers’ heads and speaking to their hearts.