Jun 8, 2019 · Generations in the United States are defined as social groups of people born around the same time who share similar cultural traits, values, and preferences. In the U.S. today, many people …

Generations are cohorts of people who were born in a certain date range and share a general cultural experience of the world. This only lists generations that have a large number of living people; only a …

In a world where the pace of change is no longer incremental and is rarely linear, this study sheds light on how the first global generation is not just adapting but actively reimagining what it means to be an …

Just as the Baby Boomers were the first generation to grow up with television, Generation X was the first generation to have grown up with computers. Generation X is more concerned with long-term …

Today, we issued a report looking – for the first time – at how members of Generation Z view some of the key social and political issues facing the nation today and how their views compare with those of …

This generation values authenticity, diversity, and inclusivity, which has influenced the way they interact with brands, consume media, and participate in online communities. Both millennials and Gen Z are …

In January 2024, PRRI published a report based on both a national survey and nationwide focus groups to better understand Generation Z’s motivations, concerns, and behavior.