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  1. What is Customer Relationship Management (CRM)? - IBM

    Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential customers.

  2. ¿Qué es un CRM (customer relationship management? | IBM

    Un CRM es un conjunto de tecnologías integradas que se emplean para documentar y gestionar las relaciones e interacciones de una organización con sus clientes actuales y potenciales.

  3. ¿Qué es CRM? | IBM

    La gestión de las relaciones con los clientes (CRM) es un conjunto de tecnologías integradas que se utilizan para documentar, seguir y gestionar las relaciones e interacciones de una organización con …

  4. Che cos'è il CRM? | IBM

    Il Customer Relationship Management (CRM) è un insieme di tecnologie integrate utilizzate per documentare, tracciare e gestire le relazioni e le interazioni di un'organizzazione con i clienti esistenti …

  5. Was ist CRM? | IBM

    Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines Unternehmens …

  6. AI in CRM (Customer Relationship Management) | IBM

    AI in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease.

  7. Qu’est-ce que la CRM ? | IBM

    La gestion de la relation client (CRM) est un ensemble de technologies intégrées utilisées pour documenter, suivre et gérer les relations et les interactions d’une organisation avec ses clients …

  8. What Is Customer Retention? | IBM

    Overall, a unified CRM provides procedural consistency and reliable data that help increase customer retention and company revenue. Chatbots: A chatbot is an artificial intelligence-powered computer …

  9. What is CRM integration? - IBM

    Dec 15, 2025 · CRM integration is the connection of a customer relationship management (CRM) solution with additional systems or data sources to enable seamless data exchange. CRM integration …

  10. What is a sales pipeline? - IBM

    CRM software: A CRM is the core tool for managing a sales pipeline. It stores contact details, tracks each deal’s stage and shows a full history of interactions. With a CRM, teams can sort leads, set …