AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

Today’s customer is in some regards a very different creature from the ones that organizations had gotten to know in the past. Most organizations have spent many years, lots of man hours and tons of ...

The Harvard Business Review has stated that “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

Marketing teams use “personas” – detailed description of your customers – to design products, publicity campaigns and more. See how you can use Personas to deliver an improved customer experience. In ...

Customer delivery personas — yes, they’re really a thing, and they can help you drive top- and bottom-line growth. As we head into the peak holiday season, retailers are bracing for the surge of ...

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

The latest breakthrough from Market Logic Software in AI-powered customer insight, scales deeper understanding of customer segments. BERLIN, Sept. 16, 2025 /PRNewswire/ -- Market Logic Software is ...

The buying process is rarely linear. It’s hard enough to gauge market trends or supply and demand, much less the personalities of the individual prospects being sold to. Many of today’s companies that ...