Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media ...

There is now broad consensus that data-driven decision-making is essential to success in today’s highly competitive manufacturing environment. Customers’ price-consciousness, combined with demands for ...

The most successful restaurants today aren’t just selling food; they are selling experiences through robust private dining ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...