Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Google will soon conclude a customer facing tool that tracks those massive databases which malicious actors trade on the dark ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Imagine the bank of the future, where every experience you have in financial services is tailored to your individual requirements. Some of the world's most effective organizations are putting the ...

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

In today’s rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on remote interactions and digital channels, marketers must ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...