Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

This workshop delves into the real-world application of qualitative principles in research. Denise Lillvis, PhD, discusses her qualitative research on children in acute healthcare settings. The ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

AI tools are becoming an essential microscope for the modern investor, allowing us to quantify the unquantifiable and detect ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Recruiting participants for injury and violence-related studies can be challenging. Online qualitative data collection can ...

A group of 416 qualitative researchers from 38 countries, led by Prof. Tanisha Jowsey of Bond University, Australia, has rejected the use of generative artificial intelligence applications in ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...