Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...
University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...
A kick-off deck for a marketing project is an important tool for setting the stage for success. It should provide an overview of the project, its objectives, and the strategies and tactics that will ...
Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...
A statement of work sets forth provisions and guidelines for specific projects, usually involving independent contractors. Most often, statements of work exist within contractor agreements with larger ...
The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...
Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...
Amusement parks run the gamut from the likes of Disneyland, Six Flags and Busch Gardens to small local amusement parks such as Knoebels in Pennsylvania and Storybook Land in New Jersey. While a ...