Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

Professional bull riding is back in West Virginia’s capital city as the PBR Pendleton Whiskey Velocity Tour returns to ...

This weekend, Fiserv Forum is trading basketball for bull riding as PBR (Professional Bull Riders) brings its "Unleash the ...

The 2026 PBR Unleash The Beast season comes into Boston’s TD Garden on Jan. 2–3, marking one of the first major stops of the new year as the sport’s top riders and rankest bulls continue their push ...

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

PBR brings back its limited-edition 99 Pack featuring Godzilla monsters designed by artist ATTACK Peter just in time for the ...

Country artists Miranda Lambert and Bailey Zimmerman will headline concerts when the Professional Bull Riders return to CSU's ...

Professional Bull Riding is coming to MSG. We talked with Daylon Swearingen about everything PBR and the Monster Energy Buck ...

Pabst Blue Ribbon is kicking off the new year in explosive fashion, with the company recently unveiling the return of their ...

For the first time in the organization's history, the Professional Bull Riders tour, often seen as PBR, will make a stop in Boston.

Denver Professional Bull Riders Chute Out at the Denver Coliseum at the National Western Stock Show in Denver, Colorado on Wednesday, January 14, 2025.