Customer-centricity is the discipline of attempting to see things from the customer’s viewpoint rather than from your own, including the essential understanding that those who are “in the business” ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

‘Build it and they will come’, they said. First, who exactly is ‘they’? Second, it looks like ‘they’ were wrong, at least in today’s highly competitive world of consumerism. Traditionally, companies ...

H Höckel's latest guidebook on market research, ’Through Your Customer’s Eyes’, focuses even more on CX, customer ...

Customer centricity eased its way into business vernacular not long ago. It means different things for different brands. Ultimately, it’s about ensuring your customer and their voice have a seat at ...

Opinions expressed by Entrepreneur contributors are their own. While it has always been important, customer experience is quickly becoming an essential component to secure a competitive advantage in ...

The Indian Army's designation of 2026 as the Year of Networking and Data Centricity marks a fundamental shift in military ...

Marco Ricci reports on some of the initiatives pharma is taking to improve patient centricity, as highlighted during day one of this year’s eyeforpharma Patient Summit Europe conference. Among the ...

Bridging the gulf between patient centricity ambition and reality has never been more important for pharma – luckily, this seemingly insurmountable goal isn’t as far out of reach as many envision.