Sony is moving forward with plans to give China's TCL control of its home entertainment business, including its premium Bravia TVs.

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony has a history of making excellent TVs, from the Trinitron CRTs of last century to the world’s first OLED nearly 20 years ago to 2016’s ZD9 mini-LED that delivered exceptional brightness and dimming control for the time.

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The Bravia 8 II uses Samsung Display’s latest QD-OLED panel, paired with a custom heatsink and the XR processor. Sony claims this enables a 25 per cent brightness increase over the preceding A95L and a 50 per cent uplift over the Bravia 8 W-OLED, alongside improved colour volume and better dark gradation.

Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia TVs and audio products amid declining margins and rising competition.