The latest style aspiration for teenagers is the "VSCO girl," an environmentally conscious, carefree young woman who wants nothing more than to hang out at the beach with her friends. But keeping up ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Another day, another TikTok persona. Or at least that’s how it seems as of late. To recap, so far we’ve seen the beachy, environmentally conscious VSCO girl come to fruition, as well as her antithesis ...

Assemble a few items from this VSCO starter pack for a quick and easy costume. Accessories are key: you'll need a scrunchie, the Hydro Flask, the backpack, and a puka shell necklace. Casual style is ...