User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa ...

Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and international brands engage with consumers through community-generated content ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Creators and meme makers generated more than 610,000 posts about films in 2025, resulting in over 2 billion engagements ...