Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

According to Emplifi’s Q3 2025 Social Media Benchmarks Report, click-through-rates (CTR) for Facebook feed ads held strong during the quarter at 2.23% Emplifi, a leading social media marketing ...

Does your ad speak the same language as your landing page? Consistency in messaging is key to not lose the user’s interest.

Your website is the hub of your online presence. It’s where visitors go to learn more about your business, products and services. It’s also one of the most important channels for converting visitors ...