You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an update on your order. Or continuously logging into a website to see if you have new messages.

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one ...

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

What is the next focused area of attention for e-mail marketers? How can e-mail be used to create a dialogue with customers, to build relevancy and to promote business? Can transactional messages be ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...