There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...
The U.S. healthcare system is complex, confusing and difficult to understand, according to a majority of respondents to the 2012 Deloitte Consumer Survey. Many consumers don't understand what factors ...
WHITE SULPHUR SPRINGS, W.Va. -- Trust and commitment, bolstered by tangible evidence of lower costs and heightened sales, remain the key ingredients for cashing in on technology-rich business ...
The experience and the result of purchasing a new construction home differ dramatically from the experience and the end result of buying a resale home. This week, let’s look at some of the tangible ...
Two impact investing leaders explore how to reconcile the many benefits of nature with the existing metrics of today's ...
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