As Matthew Syed explains in Sideways, “Subliminals are things we can’t see or hear; they fly below the threshold of conscious awareness.” When we are exposed to subliminal messaging, images or sounds ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...