"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In makeup, as in life, oftentimes it’s about faking it until you make it. We’ll swipe on the best ...

Ulta’s 21 Days of Beauty Event is still going strong, and if you’re a skin care fan just as much as a makeup fan, then today’s you can’t missed today’s deal. jane iredale’s ColorLuxe Eye Shadow Sticks ...

If you aren't yet an eyeshadow stick convert, get ready for an upgrade from your regular powder palette. It's a smoothing game-changer — particularly for older eyes. The creamy texture allows for easy ...

If foundation and mascara are the makeup equivalents of your wardrobe staples, then wearing eye shadow is like reaching for your clutch bag or most eye-catching pair of heels. You may not wear it on a ...

Highly pigmented in 53(!) different colors & finishes, this eyeshadow stick is one that deserves all the hype and more. It's made with a 100% waterproof formula enriched with vitamins C & E, and it ...

This story first appeared on Wednesday, January 15, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts.