These terms are invented or made-up words with no prior meaning. Examples: Kodak, Exxon, Xerox Legal status: Inherently distinctive, strongest protection. These terms are real words used in an ...

In trademark law, the concept of distinctiveness is central to protecting your brand and ensuring it stands out in the marketplace. Understanding the levels of trademark distinctiveness can help ...

Recent reporting in The Atlantic has highlighted a new and urgent dimension to the risks posed by large language models. While much of the public’s attention has focused on copyright infringement, an ...

Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to ...

April 26, 2024 - A specific color or color combination can be the subject of common law trademark protection and/or federal registration with the U.S. Patent and Trademark Office ("USPTO") in certain ...

The article reviews recent developments in EU and Polish trademark law, focusing on the strict requirements for distinctiveness and genuine use, as well as the limits of trademark protection in ...

Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...

Another fashion brand has fallen foul of the EUIPO’s high bar to protecting well-known patterns, finds Mariana Hazt Lencina of Inventa. Trademarks are signs that identify the commercial origin of ...

The trademark registration process in Thailand is complex and time-consuming. The examiner in Thailand has a unique approach to considering whether a trademark is distinctive. More interesting is what ...