EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

AI search ads will impact traditional search businesses and present challenges for brands -- especially for those with heavy investments in traditional keyword-based search advertising. Ad spend for ...

June 4 (Reuters) - Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

Top of Search ads place brands in the first ten results and Related Pins. Ads surface for high-intent queries. Now in beta globally where Pinterest is monetized. Pinterest adds Top of Search ads in ...