The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Founders rush into online, wholesale, or retail without knowing where customers are looking for them. Here's how to choose a sales channel.

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

As part of CRN’s Top 100 Executives Of 2023 list, we highlight 25 sales executives leading the channel charge. The best channel sales leaders understand that going the extra mile for solution ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Dell Technologies has put together a strong lineup of channel and sales executives, drawing mostly on longtime Dell leaders and bringing on former EMC channel chief Gregg Ambulos as North America ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...