Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

The last time you watched your favorite television show, did you pay attention all the way through? Or did you pick up your phone to scroll Instagram or check for missed notifications? This is "brain ...

I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visu ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. Distracting behaviors, yes. But can they actually rot a person's brain? Last year, Oxford University Press designated "brain rot" ...