Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Methodology matters, and there’s not much to get folks in the research field as riled up as questions about whether some methods are better than others. That certainly was the case last fall, after ...

Many nursing students come up with great research questions and ideas, and want to provide patients with the best care, but get bogged down in the debate still surrounding the value of quantitative ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Debra Evans on how both quantitative and qualitative approaches are useful depending on the type of question that needs answering. Subscribe today for unlimited access to 6,000+ clinical articles, ...