Devdiscourse

Sneaker Turf Wars: Puma's Fight for Survival Amid Rising Competition

Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes ...
Yicai Global

Anta Sports May Struggle to Repeat Previous Investment Successes With Puma, Analysts Say

Puma’s business performance has worsened in recent years. Net profit declined 14 percent in 2023, and dropped another 7.6 ...

Puma's long slide: the rise and fall of a German sports icon

By Paolo Laudani and Helen Reid Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same ...

Puma set for Chinese backing in lucrative deal as Adidas rivalry deepens

Puma, the German sportswear giant with roots intertwined with arch-rival Adidas, is set to undergo a significant ...
Yahoo

Rihanna Reveals Her Childhood Inspired Her to Work With Puma: ‘It’s Like Coming Home’

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment ...
Business Wire

PUMA Appoints Julie Legrand to Lead Global Brand Strategy

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of ...