Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public, according to the Public Relations Society of America. Small ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

Although much has changed in the PR landscape in recent years, the good-old listicle remains an effective tactic for capturing journalists' attention and getting coverage. Why? What is it about simple ...

The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a large ...