Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations Paris, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

“Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. While it includes RTB it also ...

Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...