On President's Day, entrepreneurs might do well to reflect on what they can learn from our nation's greatest communicators. "The chief business of the modern presidency is persuasion – convincing ...

Writing copy that will effectively influence readers is both an art and a science. Mastering the artistic aspects means honing one’s craft to ensure a level of originality and creativity that will ...

Americans celebrate the Declaration of Independence on July 4th, but Thomas Jefferson wrote it with an eye on July 6, 1776. Two days after the Continental Congress approved the document, it was read ...

It’s a jungle out there when it comes to talking about political issues. But that doesn’t mean you shouldn’t do it, nor that you won’t find yourself in a situation that requires it, especially as ...

Persuasion is a foundational piece of the marketer’s toolkit, learning how to influence others to achieve your goal. In one marketing course at the University of Delaware’s Alfred Lerner College of ...

Want to learn more about using behavioral science to help college students succeed? Join me for a free, educational webinar on Wednesday, November 18 at 2:00 pm EST: "It feels like too much for me to ...

MARGATE – Eugene A. Tighe Middle School language arts teacher Amie Sykes has completed a lesson with her students that, while meeting core curriculum standards and preparing them for the NJ ASK, also ...