A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Authenticity is not a trend but a timeless advantage, and in today's competitive world, credibility will always be the most ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Of course, you still need a solid strategy ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Integrated Media Strategy, Weber Shandwick, decodes key PR opportunities in 2026 and shares how communicators can adapt, ...

Public relations (PR) has evolved from reactive press releases to strategic narrative engines driving SME growth across the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

The 2025 Chief Marketing Officer Survey from the Legal Marketing Association and Above the Law takes the pulse of nearly 100 legal marketing and business development leaders across firms of all sizes.