Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an ...

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success.

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

‘Tis the season to start prepping for the holiday season! Here are some tips for making sure you’ve got all the right ingredients to get your pay-per-click (PPC) search campaigns cooking. 1. Be ready ...