Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

I have received an anonymous tip that Google will be adding big management software for AdWords advertisers. The bid management software will replace, to some extent, tools such as Atlas OnePoint, ...

After being challenged to manually manage more than $7,000 for ad spend in one day, while maintaining somewhat strict average CPC and CPA goals, James Zolman suggests looking into automated PPC bid ...

Today, there’s no viable “con” position in the “paid search bid management” debate. Either you sing the praises of automated bid management, or you’ll be asked to sit in a dark corner (or cave) and ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...