Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies ...

Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and ...

The race to become the integrated sales and marketing technology platform of choice has intensified with Oracle’s announcement of its roadmap to integrate the newly acquired Eloqua platform into the ...

When Oracle announced its intention to purchase Eloqua on Dec. 20 for $871 million, it was great news for Eloqua shareholders. The 33% jump in share price would have appeased most investors. The ...

Dec 20 (Reuters) - Oracle Corp agreed to buy Eloqua Inc, a maker of web-based marketing automation software that listed in August, for about $810 million as it seeks to expand its cloud-computing ...

REDWOOD SHORES, Calif. (AP) — Business-software maker Oracle is adding to its cloud-computing capabilities with an $810.8 million purchase of software maker Eloqua. Senate passes funding deal as White ...

Eloqua Inc. CEO Joe Payne offers a window into the Vienna cloud computing company's decision to sell to Oracle Corp. for $871 million via the company blog. Eloqua Inc. CEO Joe Payne offers a window ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

Oracle has agreed to acquire Eloqua for about US$871 million, in a bid to build out a set of marketing automation software. Eloqua’s board has approved the deal and it is expected to close in the ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Oracle moved to deepen its cloud offerings on Thursday ...