The Golden Shogun is essentially a large waffle cone filled with soft serve. After it’s filled, an employee takes out a ...

Maruwu Seicha is a matcha bar in Culver City that uses sweet Hokkaido milk for its lattes and soft serve.

In the summer of 2025, matcha continued its roaring trend from post-COVID social media, becoming a mainstay drink in Laredo ...

It's from the first gold ice cream shop in New York City. All that glitters is golden at this New York City ice cream shop -- the first in the big apple to sell soft serve ice cream that is literally ...

Who doesn't love an ice-cold matcha, especially in the summer? A plain matcha will never disappoint, but there's also a whole world of unique matcha creations popping up across metro Phoenix. A new ...

When a new spot opens in town, we’re eager to check it out, let you know our initial impressions, share photos and dish about menu items. First Taste, as the name implies, is not a full-blown review ...

Downtown Palo Alto is about to get a serious matcha upgrade. Rikyu, a matcha-focused café from the team behind Hiroshi, the ...