Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that's doubly true for indie developers, who might not have a marketing ...