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Microsoft's latest Mac vs. PC ad stars a man named Mac Book, marking yet another installment in the ongoing back and forth between the two firms.

After taking a little break from the classic Mac-vs- PC wars to punch a little lower (at Samsung), Microsoft has decided to return to its old rivalry, hoping to revive slow Windows 8 and possibly ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...

Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC." What began as ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life. The first spot features a man sunbathing on a rooftop with his ‌MacBook Pro‌.

Although Windows users might roll their eyes at the ad, the video does point out that Apple offers discounts on Macs to education users. Apple just kicked off back-to-school sales, which offers free ...