Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

U.K. grocer Asda reported an improved sales performance over the past four months as it benefits from its new low-price strategy, and said this has continued into May. The U.K.'s third largest grocer ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...