Now dubbed the Spirit Pilot Flyback, Longines' pilot's chronograph features a slimmed-down case and a refined dial.

The most interesting thing about the new watch is actually on the back. Longines partnered with the Peon Art Museum in China ...

Henry shares some of his favorite watches released in 2025 and explains why he's chosen each one ✓ IWC, Seiko, Longines, and ...

Even the cheapest watch among the 6 most expensive Longines watches costs more than many well-equipped luxury cars. A luxury watch serves a little practical purpose apart from telling the time but ...

Longines has a history dating back to 1832, and its “winged hourglass” emblem is the oldest registered unchanged logo still in use, dating to 1889. The brand produced numerous designs that helped ...

In need of a new dress watch? There are plenty to choose from, but little more classical and interesting than the “sector dial” variety as executed by Longines. With a simplicity that seems archetypal ...

On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world – behind Rolex, Omega and (only ...

Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...

Johnson, Jun and Zhang Ziyi have become ambassadors for Longines, Omega, Piaget and Jaeger-LeCoultre, respectively.

CEO Matthias Breschan observes a near 50:50 ratio in terms male and female customers – its Mini DolceVita, with Oscar-winning Jennifer Lawrence fronting the campaign, is popular with both sexes ...

Big challenges and expectations remain for most companies with a geographically expanding footprint which is yet another reminder of how dramatically the landscape for global business has changed in ...