Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The Chosun Ilbo on MSN

Lego unveils sound, light-enabled smart brick

A yellow duck made of LEGO blocks had another LEGO piece with a black body and transparent material attached. When the duck ...
CBS News

Lego builds record earnings from botanical-themed bricks and brand deals

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series ...

I played with the Lego Smart Brick

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...