The great thing about Lego is that you can use it to build almost anything. Lego's used that to its advantage over the years, developing sets to tie in with all kinds of franchises, but fans are ...

Lego's Brick-Built Star Wars Logo is on sale for its lowest price yet at Amazon ahead of the holiday shopping season. The 700-piece display model for adults launched with a budget-friendly $60 MSRP on ...

Brick-Built Star Wars Logo from LEGO "Inspire nostalgic memories of epic stories, legendary characters, and dramatic scenes with this LEGO® brick-built Star Wars™ Logo sign (75407). A super creative ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The LEGO Star Wars line of sets is one of the longest-running collaborations in the history of LEGO. These builds have undergone a pretty substantial evolution since the very first set released back ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The Lego Smart Brick incorporates a silicon chip, copper coils, LEDs and a speaker, and is capable of reacting when it is ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...