People who get keratin treatments select formaldehyde-free options because they think these products provide better ...

A team of materials scientists from Istituto Italiano di Tecnologia, the University of Milano-Bicocca, and Istituto Italiano di Tecnologia via Morego, all in Italy, has found a way to use keratin to ...

The keratin products market is expanding significantly on a global scale due to rise in consumer awareness of the importance of healthy skin and hair. The naturally occurring protein keratin, which is ...

Despite its heavy price tag and hours-long timeframe, the keratin hair treatment, also referred to as the Brazilian keratin treatment or a Brazilian blowout, has been growing in popularity for its ...

Collagen supports hair structure and scalp health, while keratin repairs hair strands and enhances hair smoothness and shine. Biotin enhances keratin production for stronger, thicker hair. For ...

During a keratin hair treatment, stylists apply a keratin-based product to the hair before using a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny ...

We've all dreamed of having the silky-smooth strands we see on hair care commercials (we're looking at you, Pantene!). It's almost as if the women's hair is coated in a magic potion to make it so soft ...

Rhinoceros horns have long been objects of mythological beliefs. Some cultures prize them for their supposed magical or medicinal qualities. Others have used them as dagger handles or good luck charms ...