Add Yahoo as a preferred source to see more of our stories on Google. Joe Boxer continues to push the envelope when it comes to underwear. And today, which is National Underwear Day, the brand founded ...

Boxers or briefs? It's no longer a sassy question to rattle a celebrity or presidential candidate. That's because the answer is that boxers are in a takeover mode and males who are clinging to their ...

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US.