Clinique had a problem. The brand wanted to “enter the metaverse,” but it didn’t want to do it in a way that was cringey. So, they called a woman named Cathy Hackl: The “Godmother of the Metaverse.” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The metaverse is a new way to interact with friends, family and strangers (natural and ...

What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine ...

Meta may have scrapped its Horizons Worlds platform, but new spaces are emerging where companies can gather unprecedented insights on customer behavior and intention.

Whether it is best referred to as the ‘Metaverse’ or ‘Web3’, the next transformation of the Internet will offer “a world of limitless possibilities,” Shurick Agapitov, CEO of Xsolla, a $3 billion ...

When Zach Bruch and Trevor George met at the University of Michigan, they had no idea they would be making headlines together one day. After graduation, Bruch went on to become a crypto industry ...

The metaverse is on its last legs as VR is eclipsed by AI. But that's not the only thing that went wrong for Meta's VR ...

The metaverse isn’t a place. It’s not a game you download or a platform you log into. It’s a big, messy idea—a dream, really—where the internet becomes a web of virtual experiences. You’d feel more at ...

Remember all the hype around the metaverse in education? Just two years ago it seemed like a 3D virtual realm for education was imminent: Facebook had changed its name to Meta, to signal its giant bet ...

In 2017, Brendan Greene (aka “PlayerUnknown”) pioneered the Battle Royale genre of games with the early access release of PlayerUnknown’s Battlegrounds. The game has since gone on to become a massive ...