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LIV Golf risks woke row after hiring former Bud Light chief behind controversial trans campaign
Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her departure from Anheuser-Busch. Heinerscheid left the beer giant in the ...
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
A pair of marketing executives who oversaw Bud Light’s collaboration with transgender influencer Dylan Mulvaney were placed on leave by the brand’s parent company after the campaign drew significant ...
See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. After the backlash from right-wing and conservative customers following ...
The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New ...
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid ...
Bud Light Vice President of Marketing Alissa Heinerscheid is taking a leave of absence, the company announced Friday according to Ad Age, following a wave of conservative, transphobic boycotts of the ...
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