GroupM, the massive media-investment arm of WPP, will winnow down the number of separate agencies under its aegis in a bid to streamline its operations and make ad-tech a more central part of the ...

WPP's GroupM announced a trio of agency mergers that seek to simplify its operations and accelerate innovation and growth for clients, according to a press release. The new EssenceMediacom group ...

GroupM, the large WPP-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media. After calling for advertisers to put between 2% and 5% of their annual ...

GroupM announced today that it is merging four agencies into two with Essence and MediaCom merging into EssenceMediacom and Mindshare and Neo completing an integration that was begun several years ago ...

NEW YORK, Jan. 11, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, announced today that JiYoung Kim has been named North America's Chief Product & Services Officer. She will lead and ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and ...

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on ...

GroupM is merging MediaCom and Essence among a raft of changes at WPP’s media division. EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings.

At the head of the world's largest media-buying agency with 35,000 staff across agencies like Mindshare, MediaCom, Wavemaker, Essence and Xaxis, is newly installed GroupM chief executive Christian ...

Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are concerned about how their information is used by companies online, according to GroupM's ...