In my last post, we looked at the importance of culturability, “the relationship between culture and usability in WWW design” [1], when designing online. Whether you want to attract more followers, ...

Our eyes, gestures, and tone bring us together in a more profound way than words alone. It’s why we look hopefully toward the return of in-person, face-to-face connection. In my last post, we looked ...

When your company engages in global marketing, your promotional efforts have to appeal to consumers in different cultures. Psychologist Dr. Geert Hofstede collected cultural data starting in the 1970s ...

As an MBA student, I came across the seminal work of Geert Hofstede, and the dimensions he developed to explain how cultures are defined. While this work is not at the individual level, it is a useful ...