Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and Kennedy Center. The institution was founded in 1964 as a memorial to JFK ...

Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...