A LEGO birthday party is perfect for almost every kid because what kid doesn’t love LEGO? Plus there are so many LEGO themes you can customize the LEGO party ideas specifically for the birthday child.

The idea behind LEGO Ideas is brilliant. Step 1: Put a call out to LEGO builders to pitch and design their dream sets. Step 2: Have LEGO fans vote on their favorites. Step 3: Make the winning builds ...

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.