As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, ...

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ...

The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to maximize monetization. Platforms are investing very heavily in content, recognizing its ability to ...

Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending ...

In today’s competitive streaming environment, content quality alone isn’t enough to win. Broadcasters are tasked with providing premium viewing experiences and capturing the full monetization ...

Super Hi-Fi and Triton Digital have announced a strategic partnership for ad delivery for radio stations. By integrating Triton Digital’s Dynamic Ad Insertion technology into Super Hi-Fi’s Program ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions, has announced a partnership with Media Prima Berhad, the Malaysian media company, harnessing Broadpeak’s ...