The Most Interesting Man is set to make a return to television. In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s ...
Dos Equis on Monday brought back its well-known “Most Interesting Man in the World” ad campaign — featuring the original actor — as it attempts to revive flailing beer sales. After a 10-year absence ...
New York (CNN) — Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican ...
Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...
Beer is joining the parade of marketers willing to develop TV programs centered on their products. Dos Equis beer will present a reality series on the Mojo HD cable network that will chronicle the ...
Dos Equis, the fastest growing premium Mexican beer in the U.S., and perennial favorite of the Most Interesting Man in the World, is the proud recipient of the Market Watch "Beer Brand of The Year" ...
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