Players slip into realities outside of their own to become heroes, listen to stories, and disappear for awhile. Recent trends in gaming, however, are driving gamers to engage with real life in ...

Digital marketing isn’t suffering from a lack of tools. It’s suffering from a lack of truth. As devices multiply and walled gardens grow, marketers are left trying to connect dots in a landscape where ...

Now that we are deep into creative and marketing awards season, it’s a good time to be motivated to up one's game in digital activation before the year’s out. As a former creative director, these ...

According to a 2024 Statista report, U.S. companies spent over $67 billion on event and experiential marketing in 2023, reflecting sustained investment in activations designed to connect directly with ...

Active8Digital Marketing Solutions LLP officially announced the launch of their digital activation services for the events and experiential community. They explained ...

These days, marketers are gambling their chips, in increasing numbers, on brand activations. Brand activations, which refer to any means of generating consumer interest by allowing consumers to engage ...

TORONTO--(BUSINESS WIRE)--Horizn is pleased to share that the Horizn Knowledge Platform used to power the Royal Bank of Canada (RBC) Digital Activation Strategy led to RBC winning a Model Bank 2018 ...

DALLAS--(BUSINESS WIRE)--Glass-Media today introduced a new Digital Activation as a Service (DAaaS) offering, empowering brick-and-mortar retailers to respond to the challenges of COVID-19 with ...

Branding boss Nick Westergaard has (more than) a few ideas that'll get your strategy, workflow, team, and analytics amped before your next launch. Catch his Digital Brand Activation Working Webinar ...